What is Inbound Marketing?

Inbound Marketing refers to marketing activities that bring you visitors and customers for your business (Pull), rather than marketers having to go out to get a prospects' attention. It differs than conventional Outbound Marketing (Push) by using content, and new communication and sales channels and tools that attract and engage potential customers  while creating an experience that builds trust.

Inbound marketing

• Earns the attention of customers
• Makes your company, products, and services easily found
• Attracts customers to your sales and communication channels
• Converts visitors into customers through any of your sales channels
• Keeps your customers coming back for more and become brand ambassadors