Enhancing Digital Presence for a Premier Surgical Hospital in Dammam
Client Overview
A prominent and advanced surgical hospital located in Dammam, Saudi Arabia, has earned national recognition as a Center of Excellence in Obstetrics, Neurosurgery, and Orthopedic Surgery. Renowned for its cutting-edge medical technologies and a commitment to world-class healthcare delivery, the hospital continues to serve thousands of patients across the Kingdom with a reputation for clinical excellence and innovation.
To further amplify its digital reach and maintain its leadership in healthcare services, the hospital partnered with Mohtawa, a leading digital marketing and IT solutions provider based in Riyadh.
Project Objectives
The hospital sought to
- Strengthen its online presence.
- Improve visibility across search engines.
- Drive more patient inquiries via the website.
- Engage the audience through compelling multimedia content.
- Launch targeted paid advertising campaigns for specific services.
Mohtawa’s Solution
Mohtawa delivered a holistic digital transformation strategy with a focus on three core areas.
1. Website Development & Optimization
Mohtawa redesigned and optimized the hospital’s website with the following priorities:
- User-Centered Design- Enhanced user navigation, accessibility, and mobile responsiveness.
- Technical SEO- Improved site structure, page speed, and indexing to ensure search engine visibility.
- Keyword Optimization- Integrated medical-service-specific keywords into content and meta-data to increase relevance on SERPs.
2. Search Engine Marketing (SEM) & Paid Campaigns
To maximize the hospital’s visibility for high-intent users
- Google Ads- Developed targeted ad campaigns promoting specific departments like Neurosurgery, Orthopedics, and Obstetrics.
- Social Media Advertising- Deployed awareness and appointment-driven ads on platforms such as Instagram and Facebook, precisely targeting users based on demographics, behavior, and location.
- Performance Monitoring- Continuous A/B testing and optimization to increase ROI and reduce cost per acquisition (CPA).
3. Video Production & Multimedia Content
Recognizing the power of visual content in healthcare
- Branded Video Campaigns- Created high-quality promotional videos highlighting key departments and patient success stories.
- Patient Engagement- Produced explainer videos and physician-led messages to build trust and inform the public.
- Content Distribution- Strategically published videos on social media and the website to boost organic engagement and website traffic.
Results & Impact
Mohtawa’s integrated approach resulted in
- Significant Increase in Organic Traffic to the website.
- Improved Keyword Rankings for high-value medical search terms in both Arabic and English.
- Increased Patient Inquiries and Appointments, particularly in the hospital’s Centers of Excellence.
- Engaged Digital Audience through visually compelling content and targeted advertising.
