How Mohtawa Helped a Facility Management Company Boost Its Online Reputation and Drive Consistent Lead Generation
A Riyadh-based facility management company offering a full spectrum of services, including building maintenance, cleaning, HVAC, electrical, pest control, and landscaping. Since its inception, it has emphasized integrity, transparency, and service quality. However, their digital presence didn’t reflect the same excellence their clients experienced in person.
The Challenge
The company had strong operations and happy clients, but few of those experiences were reflected online. Their digital brand was underrepresented, and this directly impacted
- Local SEO rankings – Competitors with more reviews were ranking higher in local search results.
- Lead generation – Lack of visible social proof reduced conversion rates.
- Online reputation management – Without a proactive review system, even a few neutral or negative reviews had a disproportionate impact.
They needed more than just digital tools, and they needed a strategic partner who understood the Riyadh market and how to showcase service excellence online authentically.
Mohtawa’s Strategy
Mohtawa designed a multi-layered digital reputation enhancement campaign customized for the local Saudi market and audience. The approach included
1. Review Generation System
- Implemented automated review requests post-service via SMS and email in both Arabic and English.
- Integrated review prompts into CRM and field service tools to capture feedback while the experience was still fresh.
- Developed review funnel pages to guide satisfied customers to Google and other high-impact platforms.
2. Sentiment-Driven Follow-Up
- Created a response strategy for all reviews, both positive and negative.
- Ensured that unsatisfied customers were contacted privately to resolve issues and turn experiences around.
3. Local SEO Optimization
- Optimized compines Google Business Profile with keyword-rich descriptions, service categories, and geo-targeted posts.
- Leveraged newly generated reviews to boost trust signals, improving local pack visibility.
4. Data-Driven Refinement
- Monthly review analytics to assess trends, location-specific feedback, and service-specific praise or pain points.
- Used insights to train internal teams and refine service delivery touchpoints.
The Results (7 Months)
- 24 new online reviews, representing a 60% increase.
- 22 out of 24 reviews were 5-star, resulting in a 4.9-star average rating.
- Significant rise in inbound leads, directly attributed to improved online credibility.
- Improved local search rankings, placing the company in the top results for key service-related queries in Riyadh.
- Expansion into a second business unit, empowered by enhanced brand reputation.
Why This Worked
The success was not accidental, and it was the result of a localized, culturally appropriate, and technically sound digital strategy. Mohtawa focused not only on gathering reviews but on leveraging them to improve SEO performance, engage audiences, and drive sustainable growth.
Before: A reputable business with little online proof.
After: A high-ranking, trusted local leader with a strong digital footprint.
