How Mohtawa Transformed a Real Estate Brand in KSA

April 11, 2025

How Mohtawa’s expert real estate content marketing services helped a KSA-based agency dominate a competitive market.

Executive Summary

Mohtawa teamed up with a real estate agency in Saudi Arabia (KSA) struggling to establish a strong digital presence in a saturated market. As a top-tier digital marketing agency based in Riyadh, Mohtawa delivered a comprehensive strategy that revitalized the agency’s property listings, blog content, and website messaging. With emotionally engaging copywriting, localized SEO, and smart CRM integration, Mohtawa helped the agency connect meaningfully with potential buyers and simplify internal workflows. The result was a dramatic increase in inquiries, sales, and client satisfaction. This collaboration positioned the agency as a leading player in the KSA real estate sector.

This case study demonstrates how strategic content and digital marketing can transform a real estate business.

Over the course of 1 year, Mohtawa helped the agency achieve the following:

40% increase in online inquiries thanks to tailored content and SEO strategies.
25% increase in property sales through data-driven digital campaigns and storytelling-driven listings.
15% boost in client satisfaction by enhancing communication and focusing on buyer needs.
80% growth in website traffic, and significantly higher rankings on local search results.
150% return on investment from the overall digital marketing efforts.

Project Overview

The KSA-based real estate agency approached Mohtawa with a common issue, their online visibility was weak, and they were failing to convert web visitors into qualified leads. Despite having excellent properties and experienced agents, their digital assets weren’t showcasing their value effectively. Mohtawa’s team conducted a full audit of their content and marketing funnel.

The strategy began with a complete overhaul of the agency’s website, optimized for both user experience and regional SEO. Property descriptions were rewritten to appeal directly to the emotions and needs of homebuyers in Saudi Arabia. Blog articles were crafted to answer local buyer and seller questions. A customer relationship management (CRM) system was integrated to streamline lead tracking and response times.

The Challenges

The agency was struggling to stand out in a crowded online marketplace. Their site lacked the SEO and content structure to rank well in search engines. Property listings were bland, lacking the storytelling power to spark buyer interest. Internally, agents were bogged down by manual processes and unorganized lead data, reducing efficiency and response times. The challenge was twofold, stand out online and work smarter internally.

Mohtawa’s Solution

Mohtawa deployed a holistic digital marketing strategy.

Redesigned the website to be responsive, fast, and easy to navigate.
Optimized all content with relevant Arabic and English SEO keywords.
Transformed flat property listings into lifestyle-driven narratives that made buyers envision their future homes.
Published a content-rich blog that addressed local market trends, tips, and FAQs.
Integrated an advanced CRM system to manage leads, follow-ups, and team communication.
Trained sales agents to maximize CRM usage for enhanced customer service.

This multi-layered approach improved visibility, increased engagement, and helped the agency build trust with both buyers and sellers.

The Outcome

Within just one year.

Online inquiries surged by 40%.
Property sales jumped by 25%.
Client satisfaction scores improved by 15%, thanks to clearer communication and better support.
Website traffic increased by 80%, with a notable improvement in SERP rankings for high-intent keywords in the KSA real estate space.

The agency became recognized locally as a go-to brand for reliable real estate services.

Results, Return on Investment, and Future Plans

The agency achieved a 150% return on its digital marketing investment with Mohtawa. The improved website and content strategy significantly boosted organic visibility and lead quality. Agents now spend less time on administrative tasks and more time closing deals.

Looking ahead, Mohtawa and the agency plan to scale their success further by expanding into other regions of Saudi Arabia. Plans include automation of parts of the sales journey and launching virtual property tours tailored for mobile users. Mohtawa remains a strategic partner, guiding the agency through ongoing innovation and industry shifts.